For over 90 years, Hansaplast has been committed to serving the actual needs of people and providing them with the highest possible product quality. From discovering the first plaster to becoming the world's number one trusted plaster expert, Hansaplast has always had an open ear for feedback from consumers and professionals alike actively integrating their requests in the product design.
Today, Hansaplast is sold in more than 90 countries, with products now ranging from wound healing to pain relief and from foot care to noise reduction, stress free painless??. We are dedicated to globally facilitating the lives of the people who trust in our products, supplying them with high-end-solutions that will make their everyday lives more stress-free painless.
Past:130 years ago the company founder Paul C. Beiersdorf and the eight employees at his Hamburg laboratory, were already handling orders from physicians and pharmacies all over the world. In 1890, pharmacist Dr. Oscar Troplowitz bought the laboratory from Beiersdorf and began to systematically develop international business. By 1914 he had formed business ties in 34 countries and founded two subsidiaries.
Thanks to its strong brands, such as NIVEA and Labello, Beiersdorf advanced to being a global player in the 1920s and 1930s. For a while, the Second World War curbed the company's expansion. However, it bounced back with renewed vigor in the 1950s. At the end of the 1990s, 70 percent of the company's sales revenue was being generated outside Germany
Present: Beiersdorf is today a global skin care company with more than 150 affiliates and over 17,000 employees worldwide. Our international success is founded on strong brands in all the relevant skin care categories. NIVEA in the mass market, Eucerin in the pharmacy segment, and La Prairie in the luxury skin care segment. Today - 100 years after its creation - NIVEA is one of the largest skin care brands in the world and available in more than 200 countries worldwide.
Since 1882, our company has come up with many industry-firsts. Discover some of our breakthrough efforts until today
The beginnings of Hansaplast: From gauze plasters to elastic woundcare
Carl Paul Beiersdorf is granted patent No. 20057 to produce coated plasters. The "gutta-percha plaster gauze" allows for a precise dose of drugs to be administered to the skin. This is the birth of the Beiersdorf AG.
Dr. Oscar Troplowitz purchases the company from Carl Beiersdorf and constructs a large factory to develop the gauze plasters, to meet the growing demand by doctors for the new product to protect wounds.
World’s first white zinc oxyde rubber plaster company owner Dr. Oscar Troplowitz produces a plaster with both strong adhesion and durability. Zinc oxide eliminates the problem of skin irritation and the white powder added a bright colour. The world’s first white zinc oxide rubber plaster is introduced under the name „Leukoplast“ (from the Greek „leukos“ – white and „plastos“ – shaped. It wasn’t however suitable for wounds as it didn’t absorb any blood.
The creation of Hansaplast! It is first known as Leukoplast quick wound dressing.
The first plasters with wound padding are sold under the name of Hansaplast
ABC Plaster for heat therapy (from 2002 onwards, under the brand name Hansaplast)
Fine silver with its bacteria-reducing effect is discovered for wound care and introduced in “Hansaplast Silver.” The production for this modern wound reatment is still too expensive, though, so the innovative plaster is pulled from the market in 1932. In 2004 silver is once again put in the wound pad.
Flexible ready-to-use wound dressings under the name “Hansaplast elastic” are introduced
Post-war Hansaplast: Water resistant plaster and the first strips
Launch of the first water resistant plasters, also for fingers
“Hansaplast strips” are released. They are singly packaged and therefore especially sterile.
Hansaplast non-adhesive wound pad a major breakthrough with a new type of wound covering made of viscose fibres that prevent the pad from sticking to the wound: it shortens and improves the healing process.
Hypoallergenic plasters (“Hansavlies”) are brought onto the market .
Colorful “consoling plasters” ensure that children can quickly forget their little wounds.
Under the brand Hansaplast spray plasters are introduced.
The pharmacy-exclusive plaster brand Hansamed (derived from the hypoallergenic range Hansavlies) is introduced. It specialises in the treatment of sensitive skin.
First steps into new markets: Hansaplast continues to grow
The practical and singly packed “Hansaplast Strips” now come in an elastic version.
For the first time there is “Aqua Protect” a plaster with which one can shower without the wound getting wet.
Hansaplast introduces Foot Care: first steps into the market are made with blister plasters, corn plasters and deodorant
Hansaplast Strips “Plus Disinfection” are introduced. Disinfection agents prevent wound inflammation
Hansaplast expands its assortment to include joint bandages for hands, elbows, feet and knees.
Hansaplast today: A modern-day companion for every household
Hansaplast introduces the first plaster that helps reduce raised and even old scars called Hansaplast Scar Reduction.
Hansaplast and ABC Local Pain Therapy are merged. From this point on the heat therapy plasters are available under Hansaplast.
The “Hansaplast Active Gel Strip” speeds up wound healing with a moist wound environment that creates optimal conditions for healing. Since 2011 it has been called “Fast Healing.”
Under the pharmacy-exclusive brand Hansaplast MED, plasters with silver in the wound pad are introduced that speed up the healing process. Silver was first introduced by Hansaplast in 1930, but still too expensive for production.
The foot care assortment is expanded to include blister prevention gel, which simply and effectively prevents the formation of blisters.
“1, 2, 3 Callous Free!” With this motto Hansaplast foot expert releases an anti-callous series with three products.
“Extra Robust Waterproof” is the first durable textile plaster. The plasters are made out of a waterproof material, are breathable and have extra-strong adhesive quality.
“Elastic+ Waterproof” is the first waterproof plaster with a fabric backing. This three-layer plaster combines a waterproof, breathable membrane and special adhesive power. It offers optimal protections against water, dirt and germs even in the most demanding of situations.
“Aqua Protect” is relaunched. The new, extra strong and waterproof adhesive keeps your wound 100% dry and guarantees the plaster will stay in place when wet. The plaster now has a skin coloured woundpad and transparent backing for greater discretion. The packaging was also reworked to emphasis the brand’s competence and appeal to consumers’ changing preferences in design.
A true passion for healing and innovation has always been infused throughout all aspects of Hansaplast – from the discovery of the first plaster to today’s modern research and innovationsz
Our commitment to research is a long-standing tradition
Today we continue to strive towards excellent solutions in woundcare
Because of our commitment to working as a caring, healing partner, Hansaplast is market leader in 18* countries world wide. Our intensive R&D efforts, complemented by cooperation with many institutes plus outstanding product development capabilities are always about leading healing in a new direction and allow us to discover path-breaking insights.
Today, more than 90 years after the first plaster was discovered by our company founder, we strive to convert our innovations and findings into cost-effective products and solutions that facilitate consumer’s evergrowing demands for easy-to-use, high quality products and convenient solutions, from footcare to noise reduction and pain relief, making us a trusted brand and household name worldwide.
Whatever our next breakthrough – we had you in mind, and you will be the first to benefit from it.
*Source: Euromonitor International Limited; Hansaplast, Elastoplast and Curitas by global brand name in the category sticking plasters/adhesive bandages, in retail value terms, 2013
An especially resistant plaster introduced in 2013, Hansaplast Elastic + Waterproof, shows that the research on new plaster products never stops. This plaster combines a flexible elastic material with a watertight, breathable membrane. This allows it to offer optimal protection when coming in contact with water.
Hansaplast Elastic + Waterproof includes a watertight, breathable membrane
Also, Hansaplast’s plaster know-how has led us to venture into other fields; crosslinking from our plaster technology we have developed Anti Blister plasters for feet, and an entire footcare range, Hansaplast foot expert. Current innovations in that range include the Anti Callus Series from Hansaplast foot expert which was introduced in 2012 and is an effective three step-system (containing peeling, cream and serum) to combat callus and leave feet silky and callus-free.
Carsten Hartkopf, Research & Development, Beiersdorf AG
„At Beiersdorf, we work with the principle of Open Innovation.“
„This means that we can actively integrate external ideas and solutions for the development of new and exciting products based on the latest findings and insights worldwide. “